Aerial view of Pacific surf meeting a volcanic Hawaiʻi coastline at dusk

Hawaiʻi · Asia · Pacific · Global

Go global.Arrive local.

We help growth companies decide whether—and how—to enter complex international markets with confidence.

Explore the approach

20+

Years in complex markets

$270M

Portfolios led

LOCAL

Proprietary framework

Global

In-country partner network

The missing local layer

Market size can tell you where opportunity exists. It cannot tell you whether your strategy will work there.

A promising market is not the same as a viable move.

The difference lives in trust, informal influence, stakeholder power, and the operational realities that determine what actually gets done.

Test the premise

Challenge the assumptions that matter before capital, reputation, and momentum are committed.

Read the room

See the people, interests, power dynamics, and unwritten rules shaping your path.

Choose with clarity

Leave with decision-ready evidence and a practical roadmap—not another research deck.

The LOCAL framework

Five lenses.
One clear decision.

A practical assessment built around the conditions conventional market analysis tends to miss.

01 / 05

Landscape reality

Separate market promise from the institutional, political, and cultural conditions that will shape the outcome.

Abstract paper map of currents and connections across the Pacific

A Pacific point of view

Hawaiʻi is not the edge of the map.It is the center of an ocean.

Based in Hawaiʻi and connected across Asia and the Pacific Rim, Bashan Impact Solutions brings an island perspective: relationships matter, distance changes context, and every place deserves to be understood on its own terms.

KonaAsiaOceaniaGlobal markets

Ways to work together

From question
to confident action.

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DECIDE

Expansion viability

Pressure-test the assumptions behind a market-entry plan and make a clear proceed, adjust, or pause decision.

International Expansion Viability Assessment

ADAPT

Local strategy

Shape a market-entry roadmap around local conditions, stakeholder power, partner realities, and operating risk.

Strategy & Stakeholder Advisory

DELIVER

Launch with traction

Move from plan to implementation with senior counsel, in-country expertise, and responsive decision support.

Launch & Implementation Advisory

Not sure where to begin?

Take the free 3-minute International Expansion Readiness Check.

Check your readiness

Lyla Bashan

Founder & Principal · Kona

Global insight
local fluency

Meet Lyla

The judgment to see what a spreadsheet cannot.

Lyla Bashan spent two decades as a U.S. humanitarian diplomat, leading multicultural teams and navigating institutions, interests, and uncertainty across complex markets. Today she brings that field-tested perspective to consequential expansion decisions.

Former U.S. diplomat with USAID and the Department of State

Fluent across policy, geopolitics, business, and implementation

Trusted advisor to leaders in complex, high-stakes environments

Global network of country, sector, regulatory, and operating experts

Know how your strategy will work there.

Bring the market, the decision, and the questions keeping you up at night. We’ll identify the right place to begin.

Discuss your expansion