A promising market does not guarantee a successful expansion
CONVENTIONAL ANALYSIS
Market demand
Size, growth, and customer need
Financial opportunity
Revenue potential and profitability
Laws, permits, and compliance
Regulator requirements
Entry strategy
Market entry model and go-to-market plan
THE MISSING LOCAL LAYER
Stakeholder power
Who can enable, block, or shape your success
Legitimacy and trust
Will you be accepted and trusted to operate
Informal influence
Unwritten rules, norms, and relationships
Implementation friction
Operational realities that deter execution
Make the expansion decision with better evidence
Avoid costly
mistakes
Reveal hidden risks and
unkowns before they
become expensive.
Validate critical
assumptions
Test what matters most in the local context with concrete evidence.
Strengthen partners
& strategy
Build the right coalitions and adapt your approach for local success.
Proceed, adjust,
or pause
Make the right call with clarity - and a plan for what cocems next.
THE LOCAL VIABILITY ASSESSMENT
1
Landscape reality
2
3
Operating risk
Coalition & stakeholder power
Understand assumptions vs concrete conditions shaping outcomes.
Identify key risks and how to mitigate them.
Map influence, interests, and leverage across the stakeholder ecosystem.
4
Acceptance & legitimacy
Assess trust, reputation, and social license to operate locally.
5
Launch readiness
Evaluate operational readiness and ability to executive effectively.
Proceed
Adjust
Pause
Prepare
CLEAR DECISION PATHWAYS
Designed for a consequential first or next expansion
First-time international expanders
Guidance to de-risk your first international move and build the right foundation for success.
Companies making their next major move
Validate new markets, refine strategy, and strengthen execution for your next phase of growth.
Investor-backed growth companies
Protect capital, pressure-test assumptions, and create confidence with boards and investors.
Lyla Bashan
Founder & Principal
Experience built in complex international environments
20+ years navigating emerging and complex markets across government, business, and international institutions
Former diplomat with deep expertise
Fluent in the language of policy, geopolitics, and business
Advises companies on market entry, partnerships, and risk management
Global Impact Partners
A global network. Assembled for your expansion.
We work with a network of experienced in-country specialists who can be engaged when an assignment requires additional country, sector, technical, legal, regulatory, or operational expertise.
Country & sector expertise
Compliance expertise
Partner due diligence
Stakeholder strategy
Implementation support
Local acumen and on-the-ground intelligence
Navigate regulation and policy dynamics.
Assess capability, reputation, and alignment.
Engage the right stakeholders with a clear approach.
Operational guidance and execution partnership.