Test the premise
Challenge the assumptions that matter before capital, reputation, and momentum are committed.
Hawaiʻi · Asia · Pacific · Global
Go global.Arrive local.
We help growth companies decide whether—and how—to enter complex international markets with confidence.
Explore the approach20+
Years in complex markets
$270M
Portfolios led
LOCAL
Proprietary framework
Global
In-country partner network
The missing local layer
Market size can tell you where opportunity exists. It cannot tell you whether your strategy will work there.
A promising market is not the same as a viable move.
The difference lives in trust, informal influence, stakeholder power, and the operational realities that determine what actually gets done.
Read the room
See the people, interests, power dynamics, and unwritten rules shaping your path.
Choose with clarity
Leave with decision-ready evidence and a practical roadmap—not another research deck.
The LOCAL Framework Five lenses.
Five lenses.
One clear decision.
The International Expansion Viability Assessment is our client engagement. We use the LOCAL Framework to assess the expansion, examining the conditions conventional market analysis tends to miss.
01 / 05
Landscape Reality
Separate market promise from the institutional, political, and cultural conditions that will shape the outcome.
A Pacific point of view
Hawaiʻi is not the edge of the map.It is the center of an ocean.
Based in Hawaiʻi and connected across Asia and the Pacific Rim, Bashan Impact Solutions brings an island perspective: relationships matter, distance changes context, and every place deserves to be understood on its own terms.
KonaAsiaOceaniaGlobal markets
Our signature advisory architecture
The Diplomat’s Advantage™
From understanding the market to navigating expansion and building lasting organizational capability.
KNOWNAVIGATEINSTITUTIONALIZE
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Phase 1 · Know
Ground Truth Intelligence™
Before major commitments, understand the environment, uncover what conventional analysis may have missed, and pressure-test your expansion strategy.
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Phase 2 · Navigate
The Diplomatic Bridge™
During expansion, independent executive advisory helps leaders interpret local developments and stakeholder dynamics, translate between headquarters and the market, and adapt as conditions change.
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Phase 3 · Institutionalize
The Expansion Blueprint™
After implementation, capture decisions, adaptations, lessons, stakeholder intelligence, and effective approaches to build a stronger, repeatable international-expansion capability.
Ways to work together From question
View all advisory services
From question
to confident action.
01 02 03
DECIDE
Expansion viability
Pressure-test the assumptions behind a market-entry plan and make a clear proceed, adjust, or pause decision.
International Expansion Viability AssessmentADAPT
Local strategy
Shape a market-entry roadmap around local conditions, stakeholder power, partner realities, and operating risk.
Strategy & Stakeholder AdvisoryDELIVER
Launch with traction
Move from plan to implementation with senior counsel, in-country expertise, and responsive decision support.
Launch & Implementation Advisory
Lyla Bashan
Founder & Principal · Kona
Global insight
local fluency
local fluency
Meet Lyla
The judgment to see what a spreadsheet cannot.
Lyla Bashan spent two decades as a U.S. humanitarian diplomat, leading multicultural teams and navigating institutions, interests, and uncertainty across complex markets. Today she brings that field-tested perspective to consequential expansion decisions.
Former U.S. diplomat with USAID and the Department of State
Fluent across policy, geopolitics, business, and implementation
Trusted advisor to leaders in complex, high-stakes environments
Global network of country, sector, regulatory, and operating experts
Before you expand
Know how your strategy will work there.
Bring the market, the decision, and the questions keeping you up at night. We’ll identify the right place to begin.
Discuss your expansion